A key travel industry player in Western Canada moved East this week, as the Mexico Tourism Board’s Cesar Mendoza left his Vancouver- based post to take on a new position in Washington DC.
Mendoza has held the position of director, Western Canada for the Mexico Tourism Board since 2010, and for some time was responsible for Western Washington State as well.
Rodrigo Acosta from the Mexico Tourism Board’s Miami office will be taking over for Mendoza as director, Western Canada later this month.
Mendoza moved to the U.S. capitol to take on a new role as coordinator of assessment and special projects for the Mexico Tourism offices Board’s offices worldwide.
Mendoza will serve as coordinator of all the MTB’s global offices for the Mexico Government’s Business Strategy Unit, and will report directly to the chapter director in Mexico City.
“The reason for my move is that there are many pieces moving around- it’s not only me, there are people moving around the world to different offices, and within Mexico,” Mendoza told PAXnewsWest.
Mendoza said the main reason for this shuffle is to implement a more effective structure, and more precise planning strategies for tourism, trade and investment in Mexico.
“We want to align with what the Ministry of Tourism is doing, and to attain the same objective, which is to continue promoting Mexico as a tourism destination, because tourism is very important for us,” Mendoza said.
Mendoza will continue to work closely with Rodrigo Esponda, the Mexico Tourism Board’s Toronto- based Canadian national director.
“Core for me will be working with Rodrigo, and coordinating our efforts to get to the same objective by building a new strategy,” he said.
Mendoza said a tourism strategy for the MTB will be to separate Mexico’s many destinations into products and sub-products to identify different potentials, just as growing the MICE, adventure and destination wedding markets.
“We are going to identify those markets and introduce them with more precision,” he said.
“It’s a promotion for me, and I’m happy because I’m going to be doing more operative things than promotional things,” Mendoza added.
The annual Mexico-fest kicks off in Vancouver next week, highlighting the state of Yucatan, and Mendoza will return to officially introduce Acosta to the travel trade at the gala reception.
“After four years of working and living in Vancouver with my family and working with all the great travel agents and everything I have learned in the tourism industry-I am sad to be leaving,” Mendoza said.
*Photo: Cesar Mendoza, coordinator of assessment & special projects, Mexico Tourism Board’s offices worldwide.