Thursday,  July 2, 2020  5:37 am

Uniglobe's "fresh, relevant" new look unveiled


Uniglobe's "fresh, relevant" new look unveiled
(From left) Alice Hildebrandt, travel technology manager, Uniglobe; Andrew McLaughlin, VP corporate finance, Uniglobe; Joel Kopstick, regional VP, Uniglobe; Sonia McKeon, director of marketing & supplier relations, Uniglobe; Dana Gain, senior director – sales, groups & partnerships, Air Canada Vacations; Dean Dacko, regional president – Eastern Canada, Uniglobe; Robert Reed, manager – national accounts, Air Canada Vacations; Paul Jason, director – technology & information management, Uniglobe.
Blake Wolfe

Blake Wolfe is an award-winning journalist and editor, who joined PAX after nearly 10 years in Canada’s newspaper industry. In addition to PAX, his work has been featured in publications such as the Metroland Media group of newspapers and the Toronto Sun.

It’s a rebrand 40 years in the making.

Uniglobe Travel officially unveiled its new look yesterday (Feb. 26), bringing a “fresh, relevant and impactful” image to the company, said Dean Dacko, Uniglobe’s regional president for Eastern Canada.

While the brand’s blue and teal colour scheme will remain, the new brand features an updated modern font and the addition of a ‘1’ to the name (officially stylized as Un1globe), symbolizing the company’s global presence and unified direction of improving corporate travel. In addition, Uniglobe’s tagline has been updated to ‘Travel Well’ from ‘Travel Simplified,’ emphasizing the company’s individualized approach to providing custom travel solutions via its network of independently-owned agencies.

Uniglobe's rebranded logo

According to Dacko, the rebrand reflects the increased pace of business in the modern world and while Uniglobe saw plenty of success under the previous branding, he noted that many corporate travel sites are similarly branded, contributing to what he described as a “sea of sameness.

“A lot has changed since 1979,” Dacko said. “The client has changed and the market has changed… We love travel and are passionate about helping people travel well,” Dacko said of the rebrand. “We want to drive client success through a better travel experience…. We’re a trusted advocate – people rely on us.”

The new branding (which resulted from a year-long strategic review) has rolled out on Uniglobe’s website and mobile app, with the new look coming to the agency’s printed materials in June; storefront agencies will have until March 2021 to update their signage with the new logo. Additionally, Uniglobe’s social media channels will now feature images with rebranded frames reflecting the new brand identity.

Uniglobe, founded in Vancouver in 1979, has since expanded to six continents with more than 3,800 team members worldwide.


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