'Treating guests like people' is the message of WestJet's latest campaign, showcased in a video featuring a bunch of fed-up cows parading around an airport to address a common beef among air travellers.
The campaign focuses on WestJet's guest service, its promise of no overbooking and the importance of being on time, reaffirming the airline's continued commitment to making air travel something its guests not only enjoy, but look forward to.
"We want the travelling public to know that as we become a global network carrier, we will never lose sight of the caring WestJet touch," said Richard Bartrem, WestJet vice-president marketing communications. "Travel can be unpredictable and this campaign represents how we will always try to put ourselves in our guests shoes by delivering the caring guest experience that has made WestJet stand out from the herd."
Watch the video below!
A behind-the-scenes video of the campaign can be viewed here.
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