Following the official launch of WestJet's new 787-9 Dreamliner service between Calgary and London, Gatwick, the airline's newest marketing video #LondonCalling highlights real-time surprises for unsuspecting Calgarians.
In the video, WestJet's teal painted phone booth was positioned to ring throughout the day in downtown Calgary in hopes of enticing curious pedestrians to answer the call. Of the thousands who walked by, 10 of those who answered were gifted round-trip tickets for two from Calgary to London, Gatwick.
"London is an incredible destination for our guests and with our new non-stop Dreamliner service between Calgary and London, Gatwick there's never been a more comfortable way to get there," said Richard Bartrem, WestJet vice-president marketing communications. "We thought there was no better approach to entice guests to visit Britain than by testing out Calgarians' curiosity for adventure through the unusual ringing of an iconic London phone booth in our own downtown core."
Daily flights from YYC to LGW
The phonebooth used in #LondonCalling is authentic and was shipped from the United Kingdom prior to being painted teal. The 'Piccadilly style kiosk' weighs over 1,500 pounds and was transferred throughout the day on April 23 to locations on Stephen Avenue and Eau Claire in downtown Calgary.
WestJet currently offers daily flights between Calgary and London, Gatwick. Its new Dreamliner aircraft carry 320 guests in a three-class cabin configuration including the airline's newly revealed Business cabin featuring 16 private pods with lie-flat seats, an upscale Premium cabin and an updated Economy cabin.
WestJet is Calgary's largest airline, and by June 2019, will offer flights to 68 non-stop destinations with more than 1,000 flights per week from YYC.
Watch the video