WestJet’s Travel Agent Advisory Board (TAAB) received a glimpse into the future of the airline during a recent event, held at the Marival Armony Luxury Resort & Suites in Puerto Vallarta.
The event, which took place Nov. 27-29, was attended by 40 TAAB members from across Canada, representing both leisure and corporate agents. Attendees learned more about upcoming WestJet initiatives from speakers including Charles Crowder, vice-president of sales & distribution and Jane Clementino, director of agency sales, while Alfredo Tan, chief digital & innovation officer, spoke to the airline’s digital future.
“It has been an exciting year for WestJet, but there is even more to come in 2020,” said Crowder. “The TAAB meeting in Puerto Vallarta was a great opportunity for us to share where we’re going as an airline and get some valuable insight into what our trade partners would like to see from us in the coming year.”
The TAAB members participated in Corporate and Leisure workshops hosted by representatives from WestJet on topics including Airport Operations, Network Planning, WestJet Vacations and corporate travel.
“Since the creation of the TAAB five years ago, the feedback from our members has resulted in the implementation of more than 75 initiatives,” said Clementino. “We look forward to continuing this partnership and working together to introduce even more enhancements that benefit our travel partners.”
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