Nearly 200 travel agencies across Vancouver and the Lower Mainland were visited by the B.C. sales team at Air Canada rouge over the last few weeks.
Air Canada’s new leisure carrier officially launched operations out of Vancouver in April of this year, offering daily service to Las Vegas, Los Angeles, San Francisco and Anchorage.
To promote awareness about rouge service from YVR, including the new service to Phoenix and Palm Springs set to begin in December, the rouge team in B.C. went on a travel agency ‘blitz’ touting the tagline ‘Let’s rouge it up!’.
“A total of seven teams from our various sales channels accompanied by our rouge crew visited to educate agents on rouge product and promote the various destinations served by rouge from YVR,” Edna Ray, Air Canada’s regional manager, B.C. told PAXnewsWest in an email.
“The message was delivered precisely as it was intended- agents were so receptive and truly a great idea to have them engaging with the crew,” said Ray. “It was a lot of fun- no better way to bring the message alive.”
Daily seasonal service to Phoenix from YVR kicks off Dec. 17, and Palm Springs service starts Dec. 18, three days per week until April 12, 2015.
For more information, visit aircanada.com/rouge.