Sunday,  December 5, 2021  6:31 pm

AmaWaterways' AmaAcademy sets sail

AmaWaterways' AmaAcademy sets sail

AmaWaterways has launched a new online training platform for travel agents looking to increase their knowledge and sales on the luxury river cruise line.

The AmaAcademy platform is designed to help travel advisors sell luxury river cruise vacations,” the line said, adding that “AmaAcademy is an integral part of the AmaWaterways’ Travel Advisor Portal. The port provides access to a range of travel advisor tools including:

  • online booking engine;
  • Webinar Wednesdays, a series of webinars hosted by AmaWaterways executives;
  • Beyond the River Banks, a quarterly past guest magazine;
  • Expanded suite of marketing collateral including a new Social Media Toolkit.

Incentives for agents

Those who successfully complete AmaAcademy’s first interactive course titled “‘Ama’ Means Love: The AmaWaterways Difference,” will receive an AmaWaterways certified advisor certificate and qualify for reduced FAM rates starting at CA$1,030 per person to experience an unforgettable AmaWaterways river cruise first-hand. In addition, all new Course 1 graduates who book a new reservation with a deposit within 90 days of completion of the first course qualify to earn a $50 digital Mastercard.

Graduates under the previous learning platform are grandfathered into the reduced FAM rate but are still encouraged to complete Course 1 of the new AmaAcademy to update their knowledge and benefit from the new booking incentive.

Additional courses and special incentives will be added in the coming months as AmaAcademy continues to provide travel advisors the latest information about the award-winning company’s ships, destinations, selling tools and more.

To sign up for AmaAcademy, visit Travel Advisor Portal at

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