The sales team at AMResorts showed agents how to reap the rewards of the company’s travel industry loyalty program at an exclusive launch event at the Granville Island Hotel in Vancouver last night.
The focus of the evening was on getting agents acquainted with, and registered on AMResorts’ recently launched AMRewards loyalty program.
The AMRewards program delivers loyalty points with every booking, valid for 18 months and redeemable for free nights at AMResorts, or cash rewards on the AMRewards prepaid Visa card. Co-branded marketing materials are also available for travel agents to use.
The AMResorts collection encompasses six brands: Zoëtry, Secrets, breathless, Dreams, Now and Sunscape, with Zoëtry being the most high-end, all inclusive brand and Sunscape featuring the most accessible price point.
The company has a total 40 properties in 16 destinations and each resort across the company’s portfolio of properties averages around 500 rooms.
The company has properties in Mexico, Jamaica, the Dominican Republic, St Thomas, and Curacao. AMResorts has seen substantive growth recently, with a new Dreams resort in Las Mareas in Costa Rica set to open Nov. 1, a new Zoëtry on Isla Mujeres near Cancun in Dec. 2015, and plans to develop a property in Panama set for 2016.
“We are about setting higher industry standards,” said Carlo Trinidad, AMResorts’ regional sales manager, Western Canada. “When we look at what AMResorts is and what our mission is, we are about fulfilling customers’ expectations from day one.”
Trinidad gave attendees tips on how to differentiate between AMResorts’ brands and identify key selling points to match clients with the right resorts.
“Zoëtry is our luxury, boutique brand- it’s unique and authentic, very personalized and there are no activities at Zoëtry, and the services are very high calibre, with no buffet restaurants and all a la carte services- with all its privileges, it takes all inclusive to its height,” Trinidad said.
Trinidad said the all inclusive, unlimited luxury concept extends to the Secrets, breathless and Dreams brands.
Secrets is AMResorts’ adults-only brand, ideal for couples and honeymooners, breathless is also adults- only, with amenities tailored for singles and younger groups.
Dreams and is a luxury family brand, also aimed at the business and destination wedding markets, with daily actives and nightly entertainment.
The Now brand is geared for active clients and multi-generational family groups, featuring clubs for kids and teenagers.
Sunscapes is desinged for families, and has the least inclusions. As a newer concept, there are currently only three Sunscapes properties, although Trinidad said AMResorts aims to develop the concept further.
"Watch for this product lineup to grow, as we have plans for a number of hotels to grow Sunscapes into an attainable pricing brand,” Trinidad said. “There will be an announcement coming soon.”
For more information, go to AMRewards.com
Photo: of AMResorts: Carlo Trinidad, regional sales manager, Western Canada, Jan Lapointe, senior director, sales & marketing, Sarah Cadwallader, sales & marketing coordinator & Orelbys Vigoa, regional sales manager, Eastern Canada.