Thursday,  October 6, 2022  2:50 am

Best Western Launches New Brands

Best Western Launches New Brands

Best Western International is launching two major new hotel development offerings – a stylish new hotel concept and a soft brand – both designed to meet growing demand for new hotel offerings in urban and primary markets.

The announcement, made during the brand’s 2014 North American Convention, comes as Best Western continues to see growth in the brand’s North American and global development pipeline.

Best Western’s newest hotel offering, Vīb (pronounced Vibe) is a technology-centric hotel concept created to meet the needs of today’s connected traveler. Vīb, which is short for “Vibrant,” is a hotel prototype designed for urban markets. Vīb’s high-density concept will be cost-effective to build and operate, making it an attractive option for owners and developers.

Also announced was Best Western’s first soft brand offering, the BW Premier Collection. The BW Premier Collection will consist of high-quality hotels in primary markets. All of the soft brand properties will be required to maintain a TripAdvisor rating of four or above and AAA/CAA rating of three Diamond or above.

Hotels within the BW Premier Collection will not be part of the official Best Western membership but they will be listed, and can be booked, on the Best Western website.

Both Vīb and the BW Premier Collection will be global offerings, targeted at urban and destination markets around the world. Best Western already has nearly 400 properties in the brand’s global development pipeline, with areas of focus being Central and South America, Asia, and the Middle East, and the new offerings are expected to increase penetration in high-demand markets. 

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