Carnival Corporation’s five North American brands are tapping into one of the top business schools in the country to strengthen the support their business development managers provide to travel agent partners.
In a unique collaboration with the Aresty Institute of Executive Education of the Wharton School at the University of Pennsylvania, Carnival Corporation has developed a new Sales Strategy and Customer Marketing certificate program. This partnership with Wharton Executive Education ensures that sales teams across Carnival brands have the top skills in the industry to deliver the best sales and service to their trade partners.
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Helping travel partners increase sales
Sales Strategy and Customer Marketing courses are taught by Wharton School faculty and are delivered through lectures, assigned coursework and discussions with professors. After completing the coursework, BDMs will be able to pass on the knowledge they gained to the cruise lines’ travel partners to help them increase sales.
“Our brands are focused on supporting travel advisors in ways that are impactful and beneficial and by giving our teams a Wharton Executive Education we’re helping our travel partners achieve straight A’s in sales,” said Arnold Donald, president and CEO of Carnival Corporation. “Business strategy, customer relationship management and digital marketing are today’s hot topics and we’re excited to bring these best-in-class skills to our travel partners.”
School start times
This business acumen program concludes in early January, just in time for the Carnival Corporation sales teams to provide even more hands-on travel advisor support for the 2019 Wave Season. BDM team members from across the five brands will share with travel partners highlights of what they learned from Wharton at upcoming travel agent events, ship inspections, training sessions, executive roadshows and seminars. Travel partners can sign up for upcoming trade events on each brand’s travel agent website.
Carnival Cruise Line, Holland America Line, Princess Cruises, Cunard and Seabourn are members of Carnival Corporation’s World’s Leading Cruise Lines family of 10 cruise brands, which also includes AIDA Cruises, Costa Cruises, P&O Cruises Australia, P&O Cruises UK and Fathom, the corporation’s immersion and enrichment experience brand.