Carnival Cruise Line is continuing to expand its year-long Why Use a Travel Advisor (WUATA) program with the launch of WUATA.com, a WUATA brochure and an exclusive WUATA Facebook page.
The new initiatives are the industry’s first consumer-focused efforts that are “100 per cent dedicated to telling the story of the value of using a travel advisor,” Carnival said in a statement.
WUATA.com features research and facts from Cruise Lines International Association and the American Society of Travel Advisors about why consumers should book with a travel advisor; authentic client testimonials lauding their travel agent; a link to the enhanced Carnival Travel Agent Finder; and the WUATA Contest, where clients can nominate their agent to compete to be Carnival’s “Most Trusted Travel Advisor.”
On the WUATA Facebook page, found at Facebook.com/CCLWUATA, consumers can find useful news and a link to the Carnival Travel Agent Finder. The story of WUATA will be told organically on the Facebook page, as clients and potential clients share stories and experiences about their rock star agents.
The WUATA brochure reinforces the differentiated value that advisors provide in a multipage format that agents can share with clients to help close sales. A digital version of the WUATA brochure will be available on WUATA.com and advisors can order print copies on GoCCL.com starting July 1.