Thursday,  October 6, 2022  4:25 am

CroisiEurope Enters Canadian Market


CroisiEurope Enters Canadian Market

CroisiEurope  has announced that it has entered into an agreement with the travel technology corporation Revelex.  The European river cruise line’s full global cruise inventory will now be distributed through Revelex’s Power Agent platform- and available in the Canadian market for the first time.

The river cruise line is a family-owned company headquartered in Strasbourg, France, and owns 43 ships.

CroisiEurope entered the North American market last October by opening of a call centre in New York with a dedicated commercial team and then chartered the fleet to major U.S. river cruise lines and tour operators.

Since then, they have introduced four new barges sailing along the canals of France and expanded their fleet to four colonial-style ships along the Mekong after buying out Mekong river cruise company CFM .

Now with the new partnership with Revelex, CroisiEurope’s product is available to the Canadian travel trade, as major Canadian tour operators use Revelex as their technology platform.

Nicola Iannone, CroisiEurope’s executive vice president, USA and Canada said the company has been eyeing the Canadian market for some time.

“We have opened our call centre, and now I am in charge to create a commercial organization,” Iannone told PAXnewsWest in a phone interview.

 “We want to work with the trade- we don’t want to go to the consumers direct, and our message to the trade in North America is that we have the best value in river cruising, and we are going to make river cruising more affordable,” Iannone said.

Iannone also said that what differentiates CroisiEurope’s product is Michelin star cuisine and unlimited bar beverages at a lower price point than the current Canadian market trend.

He added that English is spoken by all crew, and every component of the onboard cruise vacation is included in the price, beginning at around $1,000. Shore excursions are not included.

Marking its growth into Canada, CroisiEurope has just unveiled three commemorative WWI cruises touring historical sites in Belgium and France with a distinctive Canadian historical focus.

In 2015, CroisiEurope will be inaugurating three new ships including the Loire River’s first overnight cruise ship, the MS Loire Princesse, which has 30 staterooms and the ability to navigate waters as shallow as one metre in depth.

“CroisiEurope has been behind the scenes- but we are like the sleeping giant, and we are here to stay,” Iannone said.For more information, visit croisieuroperivercruises.com.

Photo: Nicola Iannone,  executive vice president, USA and Canada CroisiEurope.

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