Tuesday,  September 27, 2022  1:17 pm

Tourism authority behind 'I Hate Thailand' video


Tourism authority behind 'I Hate Thailand' video

A viral video released by the Tourism Authority of Thailand has drawn more than one million views, in a clever use of reverse marketing.

The video, titled I Hate Thailand, was posted to YouTube last week and by Monday, had drawn more than one million views. The five minute video - which follows the adventures of a traveller having a terrible vacation before things take a turn for the better due to some new acquaintances - was posted with no indication of being a promotional tool and was featured in several news reports in the country.

The tourism authority came clean this week and admitted to producing the video; several reports quote the organization as opting for an unbranded video due to research stating that such a production would draw more attention.

Indicator...