Un-Cruise Adventures, a Seattle-based small ship expedition line, is expanding its presence in the Canadian market by reaching out to the travel trade via media, and through a partnership with marketing specialists Cruise Strategies Ltd.
The ‘Un-Cruise’ concept is about offering an alternative model to the traditional cruise, both through an emphasis on experiential activities in places most large cruise ships can’t access, and through a more intimate onboard atmosphere.
Tim Jacox, executive vice president, sales and marketing, told PAXnewsWest that Un-Cruise Adventures has actually been in business for 17 years, operating under the name ‘American Safari Cruises’ before rebranding in February of last year.
“American Safari Cruises really focused on high end, inclusive yachts primarily in Alaska for a number of years, but in 2011 we introduced a second brand called ‘InnerSea Discoveries’ which were more moderately priced expeditions,” Jacox said.
Since re-branding in 2013, and bringing both American Safari Cruises and InnerSea Discoveries under one umbrella, Un-Cruise Adventures has expanded its fleet to include eight ships in total.
Jacox said five of the eight vessels offer all- inclusive product that goes beyond the traditional model to include all transfers and shore excursions- and onboard yoga classes and massage, while one crew member is assigned for every two passengers.
“We’re not a typical small ship operator,” said Jacox. “We carry no more than 88 passengers so we’re able to bring a whole new type of hands-on activities like snorkeling, kayaking, hiking and stand-up paddle boarding in a way that other companies wouldn’t be doing.”
Jacox said what sets the Un-Cruise concept apart in the market is the creativity that is infused into every voyage and activity.
Un-Cruisers can also expect to get up close to many of the indigenous wildlife of the Pacific Northwest, and whale-watching is always a component of the trip.
Un-Cruise Adventures offers adventure itineraries in Washington, B.C, Alaska, Mexico’s Sea of Cortes, the Galapagos, Hawaii, and river cruise itineraries on the Columbia and Snake rivers. Un-Cruise Adventures is the only operator to offer round-trip Columbia and Snake River itineraries out of Portland, Oregon.
“We have great destinations for the Western Canadian traveller, especially in the winter months,” said Jacox.
An itinerary that is unique to the market is the Hawaii Islands expedition that visits Maui, the Big Island, and the less populous islands of Moloka‘i and Lana‘i in the archipelago Maui.
Un-Cruise Adventures is currently the only small- ship operator in Hawaii, offering expeditions from November through April onboard the 36- passenger Safari Explorer in an all-inclusive setting.
“We feel that a lot of people, especially in today’s market, want that real ‘hands-on’ experience in nature- and now, after expanding to eight vessels, we want to bring that into the Canadian market in a big way,” Jacox said.
For more information, go to un-cruise.com.