V2V Vacations, a cruise experience connecting downtown Vancouver and downtown Victoria, has ceased its operations after three years.
The service, which sails daily between March and October will not return in 2020, with the organization ceasing its business with immediate effect.
Julian Wright, General Manager of V2V Vacations, said "V2V Vacations has made the difficult decision to cease service after three years' operation, with immediate effect.
"As a management team, our commitment and focus has been on improving the overall health of our operations, with considerable efforts made over the past number of years to develop the service successfully. Our improved product and enhanced marketing efforts resulted in phenomenal double-digit growth in passenger numbers in 2019 and outstanding guest feedback. Sincere thanks to our extended team in contributing to such significant achievements.
"However, regretfully the financial prospects remain unsatisfactory to sustain the business, and our continued operation in 2020 is simply not economically viable.
"We are disappointed but also acutely aware of the pressures and challenges that we faced in running such an ambitious venture. Our 242-seat catamaran, the V2V Empress, will be docked in its home port of Victoria.
"We thank our team for their skills, service and commitment. We also thank our partners, suppliers, tourism organisations, harbour authorities and associates for their support and collaboration over these past three years. Lastly, we thank our customers for their patronage, it has been a pleasure hosting you onboard."
Primarily marketed as a tourist experience in its first two seasons, in 2019, V2V Vacations launched its Salish Pass entitling BC Residents to ticket savings. It also hosted three-night sailings in Vancouver harbour for the Honda Celebration of Light fireworks competition.
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