Saturday,  February 4, 2023  11:33 pm

Virgin Voyages eliminates non-commissionable fares for agents

Virgin Voyages eliminates non-commissionable fares for agents

Virgin Voyages has just promised that agents can earn 10 per cent commission on all elements of a Virgin Voyages sailing, as they pledge to do away with non-commissionable fares.

READ MORE: SNEAK PEEK: VIP Rockstar Suites aboard Virgin Voyages

“You asked us to work with you to build a strong partnership, so we’re excited to announce one of the most rewarding travel partner programs ever created," said Tom McAlpin, president and CEO of Virgin Voyages. "We are committed to delivering an ‘Epic Sea Change’ by getting rid of the things that annoy you and offering incredible value and experiences for your clients.”

Earn across the board

No part of a booking with Virgin Voyages is non-commissionable, so First Mates (Virgin's affectionate term for travel agent partners) will earn across their client’s entire transaction. This includes all add-ons like flights, hotel stays, voyage protection, Shore Things (shore excursions), spa treatments, any premium package, Sailor Loot (onboard credits) and even taxes and fees.

“While the debate is often about this percent versus that one, the underlying issue travel professionals have is not being compensated for their hard work on the entire sale," said Stacy Shaw, vice president of sales for Virgin Voyages. "With Virgin Voyages you will be. With our combination of premium pricing that includes so much more, no NCFs and the ability to earn on everything you sell, total dollars earned on every sale with us will be more. Percentages don't matter, total dollars do."

Gratuities: they've gotta go!

Virgin Voyages has also promised to do away with gratuities, meaning that the base ticket fare for all Virgin Voyages offers great value, with all eateries, group fitness classes, basic beverages and now gratuities in the voyage fare.

These things are always included and not tied to a short-term promotion. With a more inclusive Rebellious Luxe experience, agents have the opportunity to sell voyages based on the total value proposition rather than price and to reach a new client base, which translates to more commission earned.

Continuing with the Epic Sea Change, Virgin Voyages also confirmed that it is eliminating pesky penalties and change fees. Booking policies have been designed to appeal to Sailors who are serious about sailing but also offer flexibility after booking. Sailors and First Mates can hold cabins for 24 hours with no money down, once they’ve placed a 20 per cent non-refundable deposit, they’ll have a grace period of seven days where they may change their mind for any reason at all. 

Sailors and First Mates may also change voyage dates and names on bookings without penalties or fees.

10% base commission for agents

Virgin Voyages is introducing a base commission of 10 per cent on the entire transaction, with nothing held back or excluded. In addition, all First Mates or affiliated organizations can earn a Red Hot Bonus paid annually on sailed revenue up to an additional six per cent if they meet certain production thresholds.

“We’re giving ten a makeover. Our First Mates asked us for something simple and they’ll be able to earn more total dollars on every transaction with Virgin Voyages. So it simply isn’t the same old 10, we call that ‘The Perfect 10,’” said Shaw. is currently registering travel agencies and individual travel sellers to do business with Virgin Voyages in advance of the company opening voyages for bookings on Feb. 14. All individual First Mates who register to do business with Virgin Voyages before Feb. 14, will have the opportunity to enter to win afternoon tea with Sir Richard Branson (must opt in to sweepstakes by 11:59 EST on February 13).

Virgin Voyages will also host an immersive learning campaign beginning Feb. 6 called Cabin Fever, which will help First Mates learn about cabins and RockStar suites, a key product differentiator.

Any agency or individual seeking assistance with registration from Virgin Voyages’ Sales Crew can reach out at or by calling 1-833-VVSAILS.

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