Sunday,  August 18, 2019  9:55 pm

Marriott to enter all-inclusive sector with 5 resorts by 2025


Marriott to enter all-inclusive sector with 5 resorts by 2025

Marriott International is launching an all-inclusive platform to serve this increasingly popular vacation segment. 

READ MORE: Marriott hit with multi-million dollar fine following data breach

The company also announced that it has signed management contracts with hotel developers who plan to build five new all-inclusive resorts, investing more than $800 million and demonstrating their confidence in Marriott International’s scale, loyalty platform and operational expertise. 

The resorts are expected to open between 2022 and 2025.

“Our new all-inclusive resort platform is a natural progression for Marriott International,” said Tony Capuano, Marriott International’s executive vice president and global chief development officer. “It will provide the ownership community a game-changing value proposition for their luxury and premium resort projects around the world, while providing guests a new vacation option with brands they trust.”

2,000 rooms on the way

Marriott International plans to further expand its all-inclusive portfolio in popular, leisure destinations worldwide with a mix of new-build properties and conversions of existing resorts, including properties currently in the Marriott International portfolio.

The new platform will provide the company’s 133 million Marriott Bonvoy members the option to earn and redeem points for this convenient, pay-one-price concept.

Marriott International’s newly signed management contracts are expected to deliver five all-inclusive properties in the Caribbean and Latin America that, combined, would offer more than 2,000 rooms. The planned resorts include:

Punta Cana, Dominican Republic

  • 650-room Autograph Collection resort (2022 anticipated opening)

NIA, Riviera Nayarit, Mexico

  • 240-room The Ritz-Carlton resort (2023 anticipated opening)
  • 400-room Westin Hotels resort (2023 anticipated opening)
  • 300-room Autograph Collection resort (2025 anticipated opening)
  • 500-room Marriott Hotels resort (2025 anticipated opening)

Mexico City-based Artha Capital, a leading private equity firm and real estate developer, plans to create NIA, a flagship, all-inclusive destination to feature four of Marriott International’s premium and luxury brand experiences in Riviera Nayarit. The project is slated to rise on 220 tropical acres along the Pacific Coast.

Leveraging renowned brands

Marriott International plans to build its platform by initially leveraging the following full-service and luxury brands: The Ritz-Carlton, Luxury Collection, Marriott Hotels, Westin Hotels, W Hotels, Autograph Collection and Delta by Marriott

Guests will enjoy a distinctive all-inclusive vacation experience – along with the design aesthetic, culinary offerings and amenities – specific to each brand. All-inclusive resorts bearing the Marriott Hotels brand, for instance, would cater primarily to families, while resorts bearing the W Hotels brand would cater to adults.

Marriott International’s all-inclusive resorts will offer a variety of amenities, culinary options and experiences for all ages, and tailored for each brand. 

For adults, all-inclusive amenities may include fitness and spa facilities, reservation-free dining at gourmet restaurants, adult-only pools with swim-up bars, 24-hour room service, on-premises nightclubs and unlimited premium beverage programs. 

Family oriented resorts may offer options such as water sports and other sport activities, innovative children’s and teen clubs, and multiple entertainment venues.

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