Playa Hotels & Resorts and Hilton have announced plans to leverage Playa Hotels & Resorts’ all-inclusive portfolio with Hilton’s global portfolio of brands, and more than 78 million participating members in Hilton Honors, Hilton’s loyalty program, to accelerate the growth of Hilton’s all-inclusive resorts.
"Our strategic alliance with Hilton is a win-win for both companies. This alliance will empower us to reach more guests, on more occasions, and in more geographies, than ever before. We view this as just a first step toward what is possible as part of this strategic alliance, and Playa is thrilled to continue to grow along-side Hilton and our other world class partners," said Bruce Wardinski, Playa's chairman and chief executive officer.
Two Playa resorts will become all-inclusive Hilton resorts
As part of the alliance, by the end of 2018, two Playa resorts, The Royal Playa del Carmen, and Dreams La Romana, will be converted to Hilton all-inclusive resorts, with the potential for the conversion and management of eight additional resorts by 2025. The converted properties will allow guests to earn and redeem points through Hilton Honors.
“At Hilton, we are dedicated to offering our guests the type of world-class hospitality that matters most to them, in the destinations they want to visit,” said Christopher J. Nassetta, president and chief executive officer, Hilton. “Today we are pleased to begin our ambitious expansion journey with Playa. Together we are responding to our shared guests, who are seeking attractive resort offerings. And as our all-inclusive portfolio grows, so too does our commitment to world class hospitality in the Caribbean and Latin America.”
Key strategic positives for Playa
- Increased brand and sourcing diversification: delivering the best products and service to more guests, more often, in more locations.
- The ability to leverage the expertise and cost of Playa's existing loyal local and regional management teams.
- Playa will commence management of the resort currently known as Dreams La Romana. The property will be rebranded as the Hilton La Romana, an all-inclusive Resort by year-end.