According to Expedia Group search data, Canadians are increasing their intent to travel this summer, and shifting their focus towards local trips.
While Canadian domestic travel searches steadily dropped throughout March and into April, Expedia Group data indicates average gains of nearly 20 per cent week-on-week since mid-April on domestic travel searches for trips in August.
In addition to rising domestic travel intent, data from Canadian based market research firm Leger reveals favourable sentiment among Canadians to reopen hotels across the country. Expedia Group has provided recommendations based on recent trends to help lodging partners set their strategies and capture this early demand.
Most popular travel searches
Expedia Group data from mid-April to mid-May shows nearly 45 per cent of travelers looking for hotels in August are seeking 3-star lodging accommodations.
Alternatively, the data shows a higher propensity to spend on four-star properties with searches coming in just under 30 per cent, compared to the two-star searches at nearly 25 per cent.
According to Leger data, Canadians are more apt to travel by car this year for their next vacation, with 65 per cent of consumers preferring a vacation they can drive to versus 25 per cent taking a vacation that requires a flight. Only 24 per cent of consumers polled plan to take a trip abroad in 2020.
Canadians trust hotels
According to Leger, 67 per cent of Canadians are comfortable with hotels reopening, but would like to see certain steps taken as part of the reopening process, including practiced social distancing and increased cleanliness measures.
Across the provinces, British Columbians are most eager to see hotels reopen at 76 per cent, while 68 per cent of Quebecers and 64 per cent of Ontarians would like to see hotels reopen.
As the travel industry sees very early signs of recovery, Expedia Group understands the critical role travel and tourism will play in reinvigorating the global economy and laying the foundation for long-term recovery.
Expedia Group recently committed $275 million as part of its Recovery Program for travel partners, which includes a variety of initiatives designed to help stimulate business, from property relief, to industry-wide programs to destination rebound.
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