The Travel Institute’s 6th Annual Promote Your Professionalism month kicked off yesterday, July 1.
In addition to scholarships, this year’s event coincides with the release of an enhanced CTA® course utilizing the recently announced new interactive learning platform, the launch of a new online validation tool for certified graduates, and free webinars. All courses are open to Canadian travel agents, free of charge!
Qualify for a scholarship
To qualify for a scholarship, individuals must complete The Travel Institute’s scholarship application form available now through the end of July.
“We anticipate a record number of applicants again this year, given the marketability and portability of our certifications and the importance of agent differentiation in an industry with widely varying, difficult-to-discern agent capabilities,” stated Diane Petras, CTIE, president, The Travel Institute. “Our annual scholarship program is one of our most visible and far-reaching commitments to the vitality and future of our industry."
New CTA course
The Travel Institute has added an enhanced CTA® course as the latest in a growing library of online courses that takes advantage of new training technologies. The new platform has an interactive user interface, refreshed graphics, dynamic learning tools, and responsive design—all in an effort to further increase comprehension and retention.
Throughout July, travel agents can enroll in the new Certified Travel Associate, CTA®, Certified Travel Counselor, CTC®, or Certified Travel Industry Executive, CTIE®, programs and qualify to receive a 50-percent savings, thanks to the generous scholarships from The Travel Institute Fund.
Supplementing the certification-scholarship offers are interactive webinars and weekly communications, all focused on professional development, branding, and differentiating yourself. July Webinars include:
• July 2, 1 p.m. EDT: The new CTA® Certification Program
• July 11, 3 p.m. EDT: New Marketing Tools that Set You Apart!
• July 16, 2 p.m. EDT: How to Promote Your Value Using Social Marketing
• July 24, 2 p.m. EDT: How to Be Magnetic Online
• July 30, 1 p.m. EDT: Professional Development Webinar - Northern India and Ethiopia
All sessions are free, but advanced registration is required, and availability is limited. In addition, webinars on specialization, certification, and new agent training are also offered in July.
Complementing Promote Your Professionalism month is the launch of Digital Credentials, a new online validation tool for certified graduates. In an increasingly competitive global marketplace, CTA®, CTC®, and CTIE® certification enables graduates to differentiate themselves, and digital credentials make it easier for agents to share that differentiation with colleagues and consumers.
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