While nearly all travellers may express a desire to reduce their carbon footprint, less than half manage to do so, according to a new report.
The report, conducted by Booking.com and released ahead of Earth Day on April 22, indicates that the green travel trend continues to gain momentum with a large majority of global travelers (87 per cent) stating that they want to travel sustainably, and nearly four in 10 (39 per cent) confirming that they often or always manage to do so. However, 48 per cent indicate they never, rarely or only sometimes manage to travel sustainably, suggesting that while promising strides are being made for a greener future, there is still plenty of room to turn intentions into action.
Sustainability starts where you stay as for almost half of travellers (46 per cent), 'sustainable travel' means staying in eco-friendly or green accommodations, topping the list of what people think of when hearing the term. Looking ahead, more than two-thirds (68 per cent) of travelers intend to stay in an eco-accommodation in 2018, reassuringly up from 65 per cent in 2017 and 62 per cent in 2016.
Additionally, the percentage of travelers who have not considered eco-friendly stays because they were unaware of their existence continues to decline, resting at 31 per cent this year, compared to 39 per cent and 38 per cent in 2017 and 2016 respectively.
The full report is available here.