Red Label Vacations promotes Sam Youssef

Red Label Vacations Inc. has promoted Sam Youssef to the role of vice-president, integrated marketing, effective immediately.

In his new role, Youssef will lead all marketing activities across all channels "that support the strategic and creative direction of RLV as it continues to bring new innovative data-centric initiatives to market,” the company said in a release, adding that “Sam will ensure the company's brand awareness and values are communicated in meaningful ways.”

“Sam brings extraordinary depth and breadth of related experience to this role. His creative nature and strategic planning made him a perfect fit for this role,” says Frank DeMarinis, CEO, Red Label Vacations. “Sam has an incredible wealth of experience and a proven track record of successful marketing tactics. I am confident that our wholesale marketing division will thrive under Sam’s leadership.”

Youssef joined Red Label Vacations in 2014 and has a long and distinguished career in the Canadian travel industry. His career in marketing, advertising and e-commerce stretches over two decades in broad and diverse roles in both retail and wholesale environments.

He can be contacted at sam.youssef@travelbrands.com.

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