Wednesday,  August 10, 2022  2:01 pm

Royal Irish Tours enters Virtuoso's luxury network in Canada

Royal Irish Tours enters Virtuoso's luxury network in Canada

Royal Irish Tours (RIT) has been accepted into Virtuoso®’s exclusive portfolio of luxury travel partners as the first supplier designated solely for the Canadian market. 

READ MORE: PAX Checks In with Royal Irish Tours' Jonathan Sargeant

According to Conor Duffy, vice-president of RIT, inclusion in Virtuoso will open up new sales and marketing opportunities to the network’s 2,200 Canadian luxury travel advisors and their highly desirable clientele. Virtuoso agencies in Canada sell more than CA$2.8 billion annually, making the network a growing and significant force in luxury travel in the country.

“Virtuoso’s acceptance process is incredibly selective, so becoming a preferred partner is a true honour,” said Duffy. “The reputation Virtuoso member advisors have for outstanding dedication to their clients is a perfect fit with our own bespoke approach to service. Now that we’re part of this renowned network, we look forward to offering Virtuoso’s Canadian advisors and their clients special amenities, values and experiences that surpass their expectations.”

Direct relationships with Canada

RIT joins Virtuoso’s collection of the finest luxury hotels, resorts, cruise lines, airlines, tour operators and other suppliers worldwide. 

These partners, which specialize in world-class client service and experiences, secure Virtuoso clients superior offerings, rare opportunities and exceptional value. These prestigious providers are able to market to Virtuoso clients via network vehicles and to Virtuoso agencies through multiple communications channels and events, including Virtuoso Travel Week On Tour events in cities across Canada. As well, RIT’s acceptance into Virtuoso gives it direct relationships with Canada’s leading leisure travel agencies.

With decades of experience selling and promoting all things Celtic, the team at RIT is driven and dedicated to providing breathtaking and memorable vacations to Ireland, Scotland, England and Wales. Royal Irish Tours has its own staff in Dublin on the ground as well – offering complete, round-the-clock attention and service throughout the whole travel experience.

“Travel to Ireland from Canada has been growing steadily, with the number of travelers doubling since 2010,” said Tim Morgan, director, business strategy, Canada for Virtuoso. “Virtuoso’s Canadian advisors asked us to add RIT to our portfolio as a respected tour operator who understands this market and can fulfill the increasing client demand. We’re delighted to welcome this family-owned and operated partner into the Virtuoso network and extend its experiential offerings to our Canadian clients.”

For more information about Royal Irish Tours, call  1-866-907-8687 or visit

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