The Los Angeles Tourism & Convention Board has launched a new online training tool for travel trade professionals, designed to help agents better sell the city and stay up-to-date with its latest offerings.
Dubbed L.A. Insider, the mobile and tablet-friendly program is the first of its kind for L.A. Tourism and will provide easy access to L.A. Tourism’s marketing assets, sales collateral such as factsheets, maps, videos and even neighborhood tours in virtual reality. The program also provides information on Los Angeles International Airport (LAX) and updates on the airport’s multi-billion dollar modernization program with multimedia assets added as they become available.
Participants who complete the L.A. Insider training will receive a certificate, access to discounts and specials from L.A. members, the opportunity to participate in FAMs and be entered to win a trip to one of L.A.’s award shows.
Currently available to both Canadian and U.S. travel agents, modules for international markets will follow in the coming months.
According to L.A. Tourism, a record 48.3 million tourists visited the city in 2017, a figure that is expected to reach 50 million by 2020.
To learn more or enroll, visit insider.discoverlosangeles.com.