HKTB & National Geographic team up for 'Great Outdoors' campaign


HKTB & National Geographic team up for 'Great Outdoors' campaign
Photo: Hong Kong Tourism Board

The Hong Kong Tourism Board (HKTB) has joined forces with National Geographic to promote its 10th annual “Great Outdoors” campaign, featuring 13 of the city’s most stunning landscapes. The campaign will include an authoritative guidebook, Your Guide to Hiking & Cycling in Hong Kong, photo gallery as well as collaborative content with insights from National Geographic photographers and trail experts.

READ MORE: 6 things we learned from our trip to Hong Kong

One place, two perspectives

Visitors to Hong Kong can now discover some of Hong Kong’s most picturesque nature trails through the contrasting lenses of the “One Place, Two Perspectives” narrative. Contrasting city views with verdant mountains; traditional villages with natural flora and fauna, and beautiful landscapes with stunning seascapes, the stories will present Hong Kong as a jaw-dropping, breathtaking visual dichotomy.

These tales of contrasts will celebrate the hard-to-believe fact that about three-quarters of Hong Kong’s landmass is actually countryside, and that the vast network of hiking trails is easily accessible from any corner of the city.

"We are delighted to be working with a powerful brand like National Geographic, which has a huge number of followers, who enjoy travelling and adventures,” says Anthony Lau, executive director of the HKTB. “In this fresh attempt to showcase Hong Kong’s natural beauty through stunning photography and inspiring stories by some of the world’s top photographers, we hope to encourage visitors to discover another side of cosmopolitan Hong Kong during the hiking season from November to March.”

Meet the team

One Place, Two Perspectives” will be presented by an incredibly talented team, including French photographer Matthieu Paley, one of the Nat Geo contributing photographers in the world, whose assignments have taken him to far-flung corners of the globe. Paley has lived in Hong Kong for nine years and is intimately acquainted with the city’s natural landscapes. He will capture Hong Kong UNESCO Global Geopark’s majestic volcanic rock columns on land before diving into the park’s mesmerising aqua waters.

National Geographic award-winning photographer and Hongkonger Tugo Cheng, whose background in architecture gives his work a unique aesthetic, will dish up an inside scoop on the beauty of Hong Kong’s natural landscape. He’ll be taking his camera to historical Sam A Village to explore the indigenous culture there, and then onwards to the exotic plants and wildlife that thrive in Plover Cove Country Park.

Trail runner Wyan Chow Pui-yan, who was the first local female to win the Vibram Hong Kong 100 and who placed 17th in the Ultra Trail World Tour, will lead the Nat Geo team into Tai Mo Shan Country Park — and the city’s tallest mountain, at 900 meters above sea level. Chow and her godmother, who runs a popular kiosk in the park, will share their insights on hiking and trail-running along Tai Mo Shan, as well as their love for the magnificent sunset views the highest peak in Hong Kong offers.

The National Geographic x Great Outdoors HK campaign will shine the spotlight on the green treasures of Hong Kong, beyond the city’s familiar bustling skyscrapers and developments. For visitors old and new, it will truly be a breath of fresh air. For more information about Great Outdoors Hong Kong, click here!

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