Tuesday,  June 2, 2020  4:03 am

Mexico Tourism Board celebrates new campaign in Vancouver


Mexico Tourism Board celebrates new campaign in Vancouver
The culinary team of Martin Vargas & Ernesto Gomez of Vancouver's Fayuca, and visiting Mexican chefs Jair Tellez & Hugo Duran.
Ming Tappin

Ming Tappin is a cruise industry expert and is the owner of Your Cruise Coach.

PAX was recently invited by Mexico Tourism Board to participate in the Gather Collaborative Dining series, held at Vancouver's Fayuca restaurant in trendy Yaletown.

Guests at this sold-out event included the travel trade, tour operators, restaurant customers and foodies interested in this dynamic culinary and cultural exchange between Canada and Mexico.

Diners enjoyed a seven-course tasting menu created by visiting Mexican chefs Hugo Duran and Jair Tellez, in a collaboration with Fayuca’s culinary team Ernesto Gomez and Martin Vargas, to showcase dishes made with flavours and techniques of both countries. Each course incorporated indigenous Mexican ingredients, as well as Pacific Northwest seafood and meats.

“We are using ancient grains and corns originally cultivated in Northern Mexico." Fayuca proprietor Gomez told PAX. "These are the ingredients that date back to the Aztecs times - used in meals that were served to the ancient emperors.” Coupled with locally sourced Haida Gwaii scallop, Totten Inlet oyster and Cache Creek beef, the menu presented a complex blend of colour, textures and tastes.

Due to an unexpected callback to Mexico, Rodrigo Díaz de Rivera Vargas, Mexico Tourism Board's managing director for Western Canada was not in attendance, but shared some insight with diners via a video message. “Mexico receives more than two million visitors annually from Canada, and about half of that comes from Western Canada. We thank our travel partners for helping us achieve these numbers.”

The dinner event was a fitting complement to Mexico's newly unveiled campaign - A World of Its Own. The campaign highlights Mexico's diverse offerings as a tourist destination, where visitors can enjoy all-inclusive resorts, cosmopolitan cities, sunny beaches, archaeological sites, Mayan history and culture, and of course, uniquely creative cuisine.

Also in attendance was Patricia de la Maza, cultural and media affairs with the consular general of Mexico in Canada, who added: “Mexico is more than just the sun. It’s the culture and the people that makes us a fantastic destination. And of course, when you combine the flavours of the food and the warmth of the people, that is the best of Mexico.”

Canadians have plenty of choices when it comes to a vacation in Mexico year round, with direct air lift on Air Canada, WestJet, Air Transat, Sunwing, Interjet and AeroMexico. For more information about Mexico, log onto www.visitmexico.com/en.

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