Wednesday,  August 10, 2022  12:55 pm

Sonoma County Tourism chooses Reach as Canadian agency of record

Sonoma County Tourism chooses Reach as Canadian agency of record

Sonoma County Tourism has selected Reach Global Marketing LTD as their Agency of record in Canada. Reach will develop and execute communications, sales, and marketing activities in key Canadian cities to promote overnight stays and encourage tourism within Sonoma County.

“Sonoma County Tourism is delighted to be working with Reach Global Marketing to introduce Canadian visitors to this truly unique wine country experience," says Claudia Vecchio, president/CEO, Sonoma County Tourism. "We were most impressed with the agency's creative approach to developing an integrated sales and marketing program that conveys how the destination's diverse offerings help amplify the 'Life Opens Up' brand."

Non-stop from Western Canada

With direct flights into San Francisco from Toronto, Montreal, Vancouver, Calgary, and Edmonton, Sonoma County is just 30 miles north and is one of California’s top food and wine destinations, home to more than 425 wineries ranging from rustic to regal. Just as wine “opens up” when it’s allowed to breathe, Sonoma County inspires visitors to open up to new experiences.

“We’re thrilled to be working with an innovative brand like Sonoma County Tourism,” says Charmaine Singh, President, Reach Global Marketing. “The ‘Sonoma County: Life Opens Up’ tagline is enticing in that it offers consumers a transformative yet down-to-earth experience that we know will resonate with Canadian consumers.”

For more information on Sonoma County Tourism, visit