While destinations such as Bangkok and Phuket remain Thailand’s top draws for tourists, the country is reporting steady increases in emerging regions, according to the latest statistics from the Tourism Authority of Thailand.
Crediting the increases to its own recent marketing efforts in promoting these regions, the TAT reported tourism revenue from primary cities totalled 1.28 trillion Baht and from emerging regions – such as Phang Nga, Prachuap Khiri Khan and Rayong – at 142.8 billion Baht in January-June 2019. Total revenue from tourism in 2019 is estimated at 3.20 trillion Baht, or approximately $139 billion CAD, up 4.3 per cent over 2018.
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Other provinces reporting good growth include Si Sa Ket, Ubon Ratchathani and Nonthaburi, the TAT said.
The Ministry of Tourism and Sports has also outlined development strategies to improve the quality of tourist destinations, tourism products and services in line with the principles of balance and sustainability. It will also invest in further development of infrastructure and facilities, personnel development and public participation.
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