The Italian National Tourist Board welcomed dozens of agents and tour operators to Workshop ITALIA 2018, held in Vancouver on April 12.
The 12 participating Italian suppliers were on their last leg of a Canada-U.S. road show. Meetings with some 70 Canadian buyers took place between in the afternoon and ENIT held a multimedia presentation showcasing promotional videos and ads on Italy, data on Italy outlook in international consumers` opinion, and presenting ENIT campaigns in Canada for 2018-2019 (including Year of Italian Food; Matera 2019: European Capital of Culture; and Palermo 2018: Italian Capital of Culture).
Consul General of Italy in Vancouver, Massimiliano Iacchini, delivered a speech on the encouraging prospects of Italian tourism opportunities in British Columbia and in Vancouver. Other important partners of ENIT, and representatives of “Sistema Italia” in Canada, also attended the event, such as Paolo Quattrocchi and Ilaria Baldan, respectively Vice-President and Executive Director of the Italian Chamber of Commerce in Canada – West, and Mr. Gianluca Biscardi, Cultural Officer of the Consulate General of Italy in Vancouver.
Annual or semi-annual workshops are organized in Canada by ENIT-Italian National Tourist Board.